Chong Wei Returns to BAM, Inspired by Ambitious Five-Year “Tangkis 2030” Plan
KUALA LUMPUR : Malaysia’s badminton legend Datuk Lee Chong Wei has made a long-awaited return to the Badminton Association of Malaysia (BAM), after years of keeping his distance since retiring in 2019.
The turning point came on Saturday when BAM president Tengku Datuk Seri Zafrul Abdul Aziz unveiled a comprehensive five-year development blueprint titled “Tangkis 2030.” The plan outlines an ambitious vision not only for Malaysia’s elite shuttlers but also for the entire badminton ecosystem.
“To be honest, I was surprised at how detailed and long-term this plan is,” Chong Wei said. “This is the first time I’ve seen a BAM president with such a roadmap. In less than 100 days, he has presented a clear vision, and I can see he is sincere about lifting Malaysian badminton. That is why I’ve agreed to use my knowledge and experience to help.”
Chong Wei, 41, who now joins BAM as an independent council member, had previously turned down multiple invitations to rejoin, preferring to contribute on his own terms. However, Tengku Zafrul’s structured approach and proactive engagement with stakeholders convinced him to lend his expertise.
The “Tangkis 2030” plan is anchored on five missions:
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Reclaiming the Thomas Cup by 2026.
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Winning Malaysia’s first Olympic badminton gold at Los Angeles 2028.
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Producing world No. 1 players in at least three events.
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Building a sustainable pipeline of future champions.
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Promoting badminton as a pillar of a healthier Malaysia.
A key initiative, the “Road to Thomas Cup” program, aims to end Malaysia’s 34-year wait for the trophy at the 2026 edition in Horsens, Denmark.
To support this vision, Tengku Zafrul has also enlisted other industry heavyweights, including Datuk Seri Shazalli Ramly (branding and marketing), Tan Sri Gooi Hoe Soon (finance), and Datuk Sunil Abraham (legal).
Chong Wei’s return marks a significant boost for BAM, as the association seeks to transform Malaysian badminton and reclaim its place among the sport’s global powerhouses.