CIMB Allocates RM200 Million to Boost Financial and Digital Literacy Through KBJK Initiative
CIMB Group Holdings Bhd has committed RM200 million over the next five years under its flagship programme, “Kita Bagi Jadi Komuniti” (KBJK), aimed at promoting financial empowerment, community welfare, and digital inclusion in Malaysia.
The initiative, which runs until 2030, focuses on bridging economic and digital gaps among underserved groups including youth, women, senior citizens, refugees, gig workers, and the unbanked.
Group Chief Executive Officer Datuk Novan Amirudin said the initiative reflects CIMB’s long-term dedication to inclusive growth, noting that unequal income distribution can hinder a nation’s development.
“While empowering communities may seem simple, the impact can be profound. Through KBJK, we want to create real change by equipping people with the tools to be financially resilient and digitally capable,” he said in a statement today.
Key Programmes Under KBJK:
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Women Entrepreneurs Empowerment Programme: Aims to support 300 women-led businesses over three years with funding and networking resources.
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“Jaga Duit” Financial Literacy Workshops: In collaboration with AKPK, these workshops have benefited over 1,500 employees from low-income backgrounds in corporate and SME sectors.
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“Let’s Duit” Digital Payment Training: Partnering with TNG Digital, the programme has helped around 1,000 senior citizens nationwide adopt digital payment tools confidently.
CIMB has already invested RM125 million in community development between 2021 and 2024 and targets RM150 million by the end of 2025. The bank also disbursed over RM50 billion in financing to B40 customers and SMEs during this period.
Additionally, through TNG Digital, CIMB has facilitated almost RM1 billion in salary transfers for over 40,000 migrant workers and expanded financial services to include refugees and gig workers.
The KBJK initiative is part of CIMB’s broader effort to align its corporate responsibility strategies with Malaysia’s socio-economic development goals, particularly in digital inclusivity and financial literacy.