Mixue Malaysia has issued an apology and provided clarification regarding concerns raised about the halal status of its products. This follows widespread discussions among the public questioning the brand’s compliance with halal requirements, particularly for its outlets in Malaysia.
In an official statement, Mixue Malaysia acknowledged the sensitivity of the matter and assured its customers that they are committed to obtaining halal certification from the Department of Islamic Development Malaysia (JAKIM). The company clarified that the process is ongoing and involves thorough documentation and inspections to meet stringent halal standards.
Mixue also emphasized that they strictly follow guidelines to ensure that their ingredients and preparation methods align with halal practices, even while awaiting certification. The company apologized for any confusion or distress caused and pledged to keep the public updated on the progress of their certification application.
The brand reaffirmed its dedication to serving all customers while respecting local cultural and religious practices, highlighting its goal of fostering trust and transparency.