Yeo’s Launches “Sepenuh Jag, Sepenuh Kebaikan” Campaign for Ramadan & Raya 2026

KUALA LUMPUR — Yeo Hiap Seng (Yeo’s Malaysia) has unveiled its Ramadan and Raya 2026 campaign, “Sepenuh Jag, Sepenuh Kebaikan” (A Jug Full of Goodness), celebrating the enduring values of family, love and togetherness across generations.

At the heart of the campaign is a two-part storytelling series following Alya, a young woman experiencing her first Ramadan without her late grandmother. A simple jug — once a constant presence at family gatherings filled with Yeo’s beverages — becomes a powerful symbol of unity and cherished memories.

As Alya rediscovers the jug, she revives the spirit of togetherness that once defined her family’s Ramadan and Raya celebrations. The series is available on Yeo’s Malaysia’s official social media platforms.

To expand the campaign’s reach, Yeo’s has collaborated with popular influencer Che Sayang and other content creators, encouraging Malaysians to share their own meaningful family stories under the hashtag #CeritaJagKita.

On the ground, Yeo’s is partnering with ST Rosyam Mart to host a special buka puasa event, alongside a 30-day booth at Gastro Seni Putrajaya featuring product sampling and exclusive Ramadan promotions.

The brand is also supporting Astro Malaysia Holdings’s community initiative through the “Drive Thru Bubur Lambuk #KAMICARE” programme.

In addition, Yeo’s employees are contributing to community outreach efforts by visiting nearly 50 mosques nationwide, sharing beverages and spreading goodwill during the holy month.

Yvonne Lam, Senior Brand Manager of Yeo’s Malaysia, said Ramadan and Raya are deeply meaningful seasons for Malaysians, marked by reflection, gratitude and strong family values.

“Through this campaign, we want to show how something as simple as a jug on the dining table can symbolise love and sharing. Every jug filled with Yeo’s represents goodness and nourishment for the whole family,” she said.

In conjunction with the festive season, Yeo’s Malaysia has also introduced its latest offering — Pandan Chiffon Soy Milk.

Inspired by the popular pandan chiffon cake, the beverage blends the fragrant notes of pandan with a hint of coconut, delivering a creamy, modern twist on a classic flavour. The product has already generated buzz on social media for its unique taste and eye-catching packaging.

Founded over a century ago, Yeo Hiap Seng is a leading Asian food and beverage company known for pioneering innovations, including being the first to package Asian drinks in Tetra Brik aseptic cartons using UHT technology, as well as introducing canned curry chicken.

Today, the group operates in more than 30 markets worldwide, offering a wide range of products recognised for their authentic flavours and quality.

This Ramadan and Syawal, Yeo’s invites Malaysians to continue sharing kindness and creating lasting memories with their loved ones — because sometimes, the simplest gestures leave the deepest impact.