Halal certification plays a key role in expanding local products to international markets

KUALA LUMPUR: Halal certification plays a critical role in expanding the market for local products to the international level.

According to Bernama, the Chairman of the Malaysia External Trade Development Corporation (MATRADE), Datuk Seri Reezal Merican Naina Merican, stated that the market for halal products and services is expected to be worth USD 5 trillion by 2030.

Malaysia stands out as a leader in the global halal industry, setting standards of excellence and innovation that serve as benchmarks.

“Malaysia’s leadership in this sector is indisputable, always pushing new boundaries and raising standards at the international level,” he said in a Facebook post yesterday.

He commented on a statement by Seputeh MP Teresa Kok, who reportedly suggested that requiring restaurants and food companies to obtain halal certification could potentially burden businesses.

“As a pioneer, Malaysia not only strengthens its position as a trusted authority but also plays a crucial role in shaping the future of the global halal economy,” said Reezal.

The close cooperation between MATRADE and the Halal Development Corporation (HDC) ensures that Malaysian halal products are recognized and accepted internationally, further solidifying Malaysia’s position as a key player in the global halal industry.

“Through halal certification, Malaysian traders gain access to a vast global market, encompassing over 1.9 billion Muslim consumers worldwide, representing 24 percent of the global population.

“This is a significant opportunity for traders to increase sales and expand their brands,” he added.

Moreover, he said that certification builds consumer trust and confidence, which is essential in driving sales growth.

“The government, through JAKIM, is continually working to ensure that the halal certification process is efficient and trader-friendly.

“Steps have been taken to improve this process so that it does not impose undue time and cost burdens,” he said.

At the same time, Reezal noted that many Micro, Small, and Medium Enterprises (MSMEs) in Malaysia produce halal products for export, creating job opportunities and adding value to the economy.

“This certification facilitates the acceptance of local products in international markets, contributing to the country’s export growth,” he said.

Malaysia has attracted foreign investments as a center for halal product production, further strengthening the country’s position as a global halal hub.

“In addition to the economic spillover at the national level, the halal industry has successfully attracted multinational companies such as Coca-Cola, F&N, Nestle, Kellogg’s, and Hershey’s,” he said.

More significantly, he added, the halal industry contributed 7.4 percent to the Gross Domestic Product (GDP) in 2022 (RM108.5 billion) and is expected to increase to 10.8 percent by 2030 (RM231.1 billion).

“Overall, these statistics and recent developments reinforce Malaysia’s position as a leader in driving the global halal industry,” he said.

In this regard, Reezal said that MATRADE understands the concerns of Malaysian companies and remains committed to providing the necessary support to ensure that halal certification is a benefit rather than a burden to Malaysian companies, especially exporters.

“Malaysia’s strong commitment to halal practices continues to inspire and build confidence globally, further solidifying its position as a leading player in this rapidly growing industry,” he said.