KHIND opens first Rent-to-Own Experience Store in Semenyih during 65th anniversary celebration

SEMENYIH: Malaysian home appliance brand celebrated its 65th anniversary with the official opening of its first-ever physical KHIND Rent-to-Own (RTO) Experience Store at Setia EcoHill here on Friday.

The launch ceremony was officiated by KHIND Group Executive Chairman , marking another milestone in the company’s transformation from a small electrical repair shop established in Sekinchan, Selangor, in 1961 into a trusted Malaysian home solutions brand serving households in more than 58 countries.

The opening of the Semenyih Experience Store also marks a significant step in the growth of KHIND RTO. Since its introduction in 2022 as a digital-first and roadshow-based initiative, the platform has served nearly 30,000 households nationwide.

The Semenyih outlet now becomes KHIND RTO’s first permanent physical touchpoint, offering customers a more immersive and practical shopping experience while strengthening the brand’s presence beyond digital channels.

Speaking during the launch, Cheng said KHIND has always focused on making life easier for Malaysian households.

“KHIND has always been built on one simple belief: to make life easier for every household. The KHIND RTO Experience Store brings this promise into a physical space where families can truly experience how simple home appliance ownership can be,” he said.

He added that Semenyih was chosen due to its rapid growth as a residential township populated by young families and first-time homeowners.

“We chose Semenyih because it represents the growth of new Malaysian communities including young families, first-time homeowners, and rapidly growing townships.

“Our role is to support them by removing the burden of high upfront costs and making essential appliances more accessible and manageable through a monthly plan,” he added.

Built around its signature tagline “Senang jer, Semua Settle”, the Experience Store is designed to resemble a real home environment, allowing customers to explore and experience household appliances in practical living spaces.

KHIND said the initiative reflects the company’s ongoing commitment to providing affordable and worry-free home living solutions, with rental plans starting from as low as RM70 per month.